This detergent is made specifically for sensitive skin, gently washing your little one's clothes while keeping them soft, fresh, and completely free from harsh dyes and irritants.
❤️ Trusted by Moms. Loved by Families.
Rated 4.9/5 by 1102 happy customers
Purex Baby Soft Laundry Detergent. Hypoallergenic for sensitive skin 82.5 fl oz, 165 Loads
Gentle care for tiny clothes
Keep your little one's blankets feeling perfectly soft against their delicate newborn skin.
$41.99
USD
$21.99
USD
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Finally found something that keeps our baby's onesies smelling fresh without bothering his skin. It's so nice to grab a clean blanket and have it feel soft and cozy.
Washing the mountain of bibs just got a little easier. Everything comes out looking great and the light scent is just right for our nursery routine.
I really appreciate how this handles the constant laundry pile. It's gentle on all those tiny clothes and makes our daily wash feel like a quick and simple task.
This has been a lifesaver for my newborn's sensitive skin. Everything feels so soft now, and I don't have to worry about harsh ingredients on her favorite blankets.
SEE IT IN ACTION
Make your laundry routine softer.
Enjoy peace of mind knowing every load is clean, gentle, and simple to manage.
Week 1
Gentle on skin
Keep your baby’s softest blankets and favorite onesies feeling fresh without any harsh residues left behind.
Week 2
Simple and effective
From everyday spills to worn-out bibs, handle your baby's messes with ease and feel confident in every cycle.
Week 3
Soft lasting scent
Wrap your little one in clothing that carries a light, natural fragrance designed for their comfort and yours.
Week 4
Care for your routine
Focus on the small moments while knowing your laundry essentials are treated with the care they truly deserve.
Based on 1102+ Trusted Reviews
What parents are saying
Join families who trust their little ones' clothes to us.
Gentle Care For Soft Baby Fabrics
It keeps delicate onesies feeling soft against skin.
The liquid lifts away mess while staying extra kind.
It brings out a clean, subtle scent.
This formula works for all baby blankets.
It stays completely hypoallergenic during every single cycle.
It washes away stains without harsh dyes.
A tiny pour brightens fabric colors safely.
It leaves bibs smelling like soft, fresh air.
It handles spills while remaining gentle.
It keeps newborn essentials perfectly clean.
The bottle makes pouring effortless and simple.
It remains dermatologist-tested for comfort.
Laundry Realities
Commonly Overlooks
Many caregivers often find standard detergents leave behind harsh traces that may irritate a newborn's soft, sensitive skin during daily cuddles and quiet naps.
Found peace in the gentle scent of blankets.
Felt assured with every soft, clean baby onesie.
Experienced a natural pump that lasted all evening.
*Based on self reported results from 340 customers who used Purex Baby Soft Laundry Detergent. Hypoallergenic for sensitive skin 82.5 fl oz, 165 Loads consistently over a 3-month period.
Inside What Makes Cuddling Possible
Simple ingredients chosen with your baby in mind.
Dye-free formula
Keeps delicate newborn fabrics soft and irritation free.
Hypoallergenic base
Kind to your little one's sensitive skin daily.
Gentle scent
Leaves blankets and bibs smelling fresh and comforting.
Concentrated soap
Effectively lifts away messes while staying perfectly mild.
It’s Truly Simple
Keep those tiny favorites soft and fresh.
Measure
Pour the right amount with complete ease.
Wash
Gently clean every onesie and soft blanket.
Enjoy
Wrap your little one in cozy comfort.
As Seen On
Designed for delicate skin
We skip harsh dyes to ensure your baby's blankets feel gentle and safe against sensitive skin every day.
OURS
OTHERS
Dye free
Hypoallergenic care
Sensitive skin
Stain defense
Gentle scent
Trusted clean
Frequently Asked Questions
What makes this special for my baby?
How do I use this with my regular wash?
Simply pour into your washer like usual. Whether you are cleaning soft newborn onesies or messy blankets, it works in every machine and temperature to leave fabrics smelling wonderful every time.
How will my order arrive?
We pack your items with care and ship them quickly to your door. If you ever have questions about your delivery or need a return, our team is here to help.
Does this detergent stay safe on delicate newborn skin?
We formulate these with genuine care, focusing on purity. The ingredients are thoughtfully combined to work well together. It’s about feeling supported by good quality ingredients, not chemical guesswork.
What if I am not happy with my purchase?
Your satisfaction is our priority. If you are not completely happy with your detergent, please reach out to our support team right away. We stand behind our products and want to make sure you and your baby have the best experience possible with every single wash.
Risk-Free Guarantee
We're so confident in the quality of our product that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 30 days for a full refund.
Purex Baby Soft Laundry Detergent. Hypoallergenic for sensitive skin 82.5 fl oz, 165 Loads